Top 5 Social Apps Performance in Kenya Q4 2023

In Q4 2023, the leading social apps in Kenya, including TikTok, Tango- Live Stream, Video Chat, X, Facebook, and Instagram, showcased diverse performance metrics in terms of weekly downloads, revenue, and active users, as reported by Sensor Tower.

TikTok saw a significant fluctuation in weekly downloads, starting strong at 152K in late September but dipping to around 68K by mid-October. The app rebounded to 101K downloads in late October and maintained a steady range of 71K to 84K downloads weekly towards the end of the quarter. Weekly active users remained robust, starting at 3.9M and peaking at 3.8M in December. Revenue peaked at approximately $12.5K in early November before stabilizing around $7.6K to $11.4K in December.

Tango- Live Stream, Video Chat experienced a modest range in weekly downloads, fluctuating between 1.8K to 3.3K. Active users exhibited a steady climb from 27.7K in late September to peaking at 33.6K by mid-December. Revenue showed some variability, peaking at $1.1K in late November and hovering around $799 to $870 in December.

X maintained a stable download rate, with numbers ranging from 11.8K to 20.6K weekly. Active users slightly declined from 1.1M in late September to 1.06M by December. Revenue saw a peak of $1.7K in mid-December, after fluctuating between $976 to $1.5K throughout the quarter.

Facebook showed consistent performance with weekly downloads ranging from 54.9K to 107K. Active users remained strong, with minor fluctuations around 12.3M to 12.4M. Revenue was relatively stable, peaking at $880 in early December and maintaining around $679 to $825 in other weeks.

Instagram saw weekly downloads ranging from 41.6K to 67.5K. Active users increased from 3.1M in late September to 3.3M by late December. Revenue was variable, peaking at $1.9K in early October and stabilizing around $1.3K to $1.7K towards the end of the quarter.

These insights, sourced from Sensor Tower, provide a comprehensive view of the performance of top social apps in Kenya during Q4 2023. For more detailed analytics and trends, visit Sensor Tower's website.